Increase sales floor traffic for your next event with one of our oversized saturation mailers. These mailers provide an affordable marketing solution while bringing in a high volume of customers to their dealership during a sales event. Saturation is a great way to effectively market to customers that you normally wouldn’t target—which helps you gain customers that aren’t familiar with your brand.

• Lower cost marketing with an increased reach by targeting everyone within a select marketing segment.
• Generates large volumes of traffic at your dealership
• Potential for high volume of units sold
• Creates a large number of leads for your dealership to work during and after the sale

Our Black Book and Kelly Blue Book mailers are buy backs on steriods! These mailers put the power of the internet right into your prospects mailboxes by adding an actual value for their trade. Dealerships love these mailers because it adds another level of personalization to the mailer that gets results!

• Attracts serious buyers into your dealership
• Dealers experience higher grosses as customers aren’t attracted by loss leaders
• Dealers can target specific Year Makes & Models that they are looking to trade in
• Increase market share by selling to owners of competitive makes

Increase Your Service RO’s with a Service Mailer! Your service drive is a valuable part of your dealership. Not only is it a profit source for your company but it is also a great way to increase vehicle sales and the best way to keep your pre-owned inventory stocked properly.

They’re also a great way for dealers to invite lost service opportunities back to their store as well as inviting new customers to service at your dealership! Remember, each service customer is a sales opportunity!

• Increased Service RO’s by introducing your service department to new clients and inviting “lost” clients back into your dealership
• High Return on Investment that is trackable with redeemable coupons
• Increased sales opportunities with each customer visit to your service center

Increase customer loyalty by mailing customers who are paying higher interest rates than they should be. Customers will be excited when they learn that they can trade out of their high monthly payments for a new vehicle that can save them money on their monthly payments! This is a real opportunity to build a lifelong relationship with your dealership.

• Increased opportunity of gaining lifetime customers
• Increased referral opportunities by satisfied customers

Sadly, the number of consumers that have less than perfect credit has dramatically increased in recent years. However, proactive dealers know that targeting these clients is a great way to sell new and pre-owned inventory with increased profit margins when the customer is worked properly.

• Great Return on Investment
• High Grossing unit sales
• Great opportunity for a Lifelong customer
• Great opportunity for referrals by customers

With an increasing number of customers leasing vehicles, our early lease termination mailer is a great way to sell a new vehicle to a customer whose lease is coming to an end. This benefits your business in that it will allow you to capture customers before they hit the open market—eliminating the chance for your competition to sell them.

• Increase high profit sales
• Takes customers out of the open market
• Increase service opportunities

The Traffic Builders are designed to maximize response potential. Responders will be given a designated window to take advantage of the offers displayed in the mail piece. Every interval of pieces will be printed with overlapping dates. This program is proven to be exceptionally successful.

• Maximize response potential
• Consistently bring in traffic all month long!
• Keep your sales staff busy everyday without overwhelming them.

Stand out from the crowd—for high end dealers and dealers in challenging markets, Innovative Direct has a line of mailers that help you stand out and get attention in the customer’s mailbox. These mailers include:

• Linen envelope (similar to a wedding or party invitation) with live stamp
• High gloss or linen insert option
• Holiday card mailers with live stamp
• UV coated pieces of various sizes, the weight and high sheen gets noticed